Philips Sonicare wants to teach kids healthy brushing habits with the launch of its new Philips Sonicare For Kids rechargeable toothbrush, equipped with Bluetooth wireless technology. It is linked to an interactive coaching app that helps motivate kids ages three and up to learn to brush their teeth effectively.

“Parents want to help their children build a foundation of healthy habits for life, while also encouraging their playful and imaginative side,” said Boon Lai, Vice President of Marketing for Philips North America. “With the Philips Sonicare For Kids’ “Sparkly” brushing coach playfully encouraging good oral care habits, the bathroom will become less of a battle ground and kids will look forward to brushing their teeth.”